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Fruit Advantage
appoints Michael Rice as National Sales Manager of
the Sports Nutrition Division.
 Fruit Advantage announces it
has appointed Michael Rice as the National Sales
Manager of the company’s Sports Nutrition
Division.
Mr. Rice is the developer and
director of BBOP based in Farmington Hills,
Michigan. BBOP is an acronym for Balanced
Bodies for Optimum
Performance. He is currently in
production of a movement therapy instructional
video entitled: Training the Trainers.
In addition to BBOP, Mr. Rice
is beginning his fourth season as the flexibility
and Pilates trainer for the Detroit Lions as well
as maintaining a diverse population of private
clients.
His primary responsibility
will be to oversee the Sports Nutrition Division
of the company. Rice brings a broad knowledge of
sports nutrition and movement therapy, which is a
remarkable addition to Fruit Advantage.
Fruit Advantage recently introduced Cherry Prime.
This patent pending formula combines the natural
health benefits of tart cherries with the
cartilage building benefits of pharmaceutical
grade, triple strength glucosamine and chondroitin.
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