The founders of Fruit Advantage have spent several years researching the solid, reputable scientific research being conducted in the United States and internationally on the properties of tart cherries and other fruit. The results are in.... daily consumption of fruit is vital to maintaining a healthy body and lifestyle.

As a diet rich in fruit is fast being recognized as a vital component to maintaining a healthy body, a number of leading universities, colleges and organizations are conducting groundbreaking research to better understand and isolate the "how" and "why" fruit is so important to enjoying a healthy body.