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"Fruit Advantage Tart Cherry...has made such a difference in my work and my training..."
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Fruit Advantage is dedicated to providing innovative functional fruit products that deliver the natural phytonutrients of specific fruit.

Fruit Advantage is based in in Bellaire, Michigan - the epic-center region of tart cherry farming. This area of Northwestern Michigan is often referred to as the "Traverse Bay" area. The company also promotes healthy living with Team Fruit Advantage. Click Here to learn more about Team Fruit Advantage.

The unique micro-climate and mineral-rich soil area of northwestern Michigan produces a wide variety of agricultural products. In fact, the area stretching along hundreds of miles of Lake Michigan shoreline produces some of the world's best fruit.

Fruit Advantage pairs the highest quality fruit with the most innovative manufacturing process to produce our proprietary line of fruit-based dietary supplements. Each Fruit Advantage formula is made from whole fruit. We follow a strict manufacturing process and control procedure. Click Here to view our good manufacturing process.

Fruit Advantage has incorporated a proprietary phytonutrient extraction process we call FruiTractiontm. This bio-engineered processing technique enables Fruit Advantage to convert lush, naturally-enriched whole fruit into a once-a-day dietary supplement. In essence, the healthful ingredients so prevalent in whole fruit is buffered and suspended.  The result is a proprietary blend that delivers the natural health benefits of the specific fruit. FruiTractiontm represents a scientific advance in nutrient delivery from whole fruit.  

 All of our Fruit Advantage products are produced using the process we call FruiTraction.
Below is an inside look into the production of Fruit Advantage Tart Cherry.

An inside look into Fruit Advantage Tart Cherry Capsule

Step #1 - The Beginning: Once each cherry tree is painstakingly planted, it takes an average of 3-4 years until the blossoms from a cherry tree bears fruit. During this time, each tree is nurtured and cared for to ensure only the highest quality of tart cherries.


Step #2 - The Harvest: Each summer, ruby-red tart cherries burst from the blossoms and are harvested. Once these cherries are harvested, an intensive selection process is used to separate the premium antioxidant-rich cherries from lower quality cherries.


Step #3 - Quality Control: Each step of the FruiTraction process is conducted by using highly trained professionals and specially designed machinery. Our quality control procedures ensure every single capsule is produced with the highest of manufacturing integrity.


Step #4 - The FruiTraction Step: FruiTractiontm permits the antioxidant-rich cells of the tart cherry to remain intact and deliver specific anti-oxidant so prevalent in the fruit. This unique process delivers the necessary phytonutrients better than other dry production methods

Step #5 - The Final Step: The completed capsules are then placed into a temper-evident bottle. Due to the precision of the FruiTraction process, the shelf life is 3 years without the need for refrigeration. 

Each serving of Fruit Advantage Tart Cherry delivers 1200mg; the highest amount of tart cherry on the market.


We are so confident in the FruiTractiontm process and our product, we offer a full money-back guarantee. If you are not satisfied, simply return the bottle within 60 days of purchase for a full refund.  It's that simple.

Click Here to read our quality control and good manufacturing practices.

 Made in the USA

* The statements on this website have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

We do not provide any sort of medical advice. Please consult your doctor or medical health professional
prior to taking any type of dietary supplement.

We also offer bulk fruit powder, bulk dried fruit and bulk cherry juice concentrate.

Copyright 2002-2007 Fruit Advantage and Traverse Bay Farms. 7053 M-88 South, P.O. Box 1229 Bellaire, MI 49615.
All Rights Reserved.